chudarin.com
Sergey Chudarin

Sergey Chudarin

Product Designer
Design Lead

Thailand, Phuket

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"Everything I see is created by people" → Read about me

Now Open to work! 🔥

Past Zerion (Web3), RetailCRM (SaaS), and many more

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Zerion ✦ Web3 Wallet

Contributed to Zerion's evolution into a comprehensive Web3 wallet by enhancing the trading experience, streamlining wallet and asset management, and introducing growth systems and new platforms such as the browser extension.

Period Jun 2021 — Oct 2025
RoleSenior Product Designer
ScopeUI/UX Design, User Research, Prototyping, Design System
Case Studies Trading Feed, Navigation Redesign
InvestorsWintermute, Coinbase, Alchemy, Placeholder, Mosaic
Zerion Case Preview

RetailCRM ✦ SaaS Platform

Led a full UX and brand transformation for a platform serving over 15,000 global e-commerce clients. Built and scaled the design department, created Omnica Design System, and redesigned core modules including orders, catalog, analytics, and settings.

Period Apr 2019 — Dec 2023
RoleHead of Design Department
ScopeUI/UX Design, Design System, Team Building
Case StudiesOmnica Design System
Metrics15,000+ global clients, 2.8M+ monthly orders, 45,000+ active users
RetailCRM Case Preview

7 and more years ago

Archive of earlier design work

Freelance

Aug 2013 — Apr 2019 • UI/UX Designer

Designed multiple products including educational portals, tv set-top box players, billing and security systems, admin panels, marketplaces, cybersecurity dashboards and R&D projects. Maintaining and optimizing product interfaces. Helped with MVP launches for early-stage startups.

Clients: Skolkovo, Six Flags, Sber (School 21, Sber Graduate, Next Steps, Sber Secure), Beeline, IVI, Megogo, ITTD, SurfSecure, DiodSecure, TelePub, Design.AG, Skipp.pro

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FarPost

Jun 2015 — Oct 2018 • Product Designer

Designed multiple products including doctor search, mobile goods marketplace, professional search, kindergarten queue exchange, vacation booking, and events calendar. Worked in high-load environment with ≈1.5M users/day, ≈40M views/day, 200+ servers.

Products: MedService, SpecService, and other internal services

Frumatic

Jun 2014 — Jun 2015 • UI/UX Designer

Designed web application for creating, collecting, and sharing stories. Set up visual system, typography, grid, and UI-kit. Ensured handoff to development with specifications, interactive prototypes, and quality control. Prepared marketing materials for early launches.

Panzar, Студия

Oct 2011 — Jun 2014 • Graphic Designer

Designed in-game UI for PANZAR AAA online game (settings, inventory, lobby, matchmaking). Created game website, personal account, billing system, visual identity, promo graphics, and marketing materials for RU/EU markets. Improved registration conversion and player retention through A/B testing.

ADV/web-engineering

Apr 2011 — Oct 2011 • Web Designer

Worked at top-3 agency in Russia, supporting and developing major brand websites. Designed new pages, sections, promo landing pages, banners, animations, and technical interfaces.

Clients: Akado, Alrosa, Econica, Газпром‑Медиа, Komatsu, LUKOIL, LUKOIL Overseas, VTB Capital, VTB24, Panasonic, Disney, Независимость (Land Rover, Volvo)

Giper Group

Apr 2010 — Mar 2011 • Web Designer

Designed Мосэнергосбыт website with personal account, bills/payments, and service pages. Developed websites, promo materials, print designs, and payment portals including GiperMoney (Qiwi analog) and EasyPay with logos, landing pages, and email templates.

Clients: Мосэнергосбыт, GiperMoney, EasyPay